In 1850, an upstate New York farmer named "Old Bill" Rockefeller moved to Cleveland, listed himself as a "physician" in the city directory and began to palm off bottled raw petroleum on the yokels as a cure for cancer.

Calling it "Nujol" ("new oil"), it was the beginning of the Rockefeller medicine and energy monopoly - a mega-cartel that truly began when Bill's cunning and determined son John tried his hand at selling oil.